Made in Los Angeles, USA

Built
Heavier. Styled sharper.

American-Grown Supima Cotton · Cut & Sewn in LA · Anti-Curl Collar · 50-Wash Tested

The polo that holds its shape, keeps its color, and earns its price through fifty washes. Not just the first.

Preview the Collection Our Story
The Timeless - Ribbed Knit
The Timeless - Ribbed Knit, Cream

The Timeless - Ribbed Knit

Cream

$118

Design preview

Built Heavier. Styled Sharper. · Made in Los Angeles, USA · 180 GSM Supima Cotton · Cut & Sewn in LA · Intention · Craft · Ease · Built Heavier. Styled Sharper. · Made in Los Angeles, USA · 180 GSM Supima Cotton · Cut & Sewn in LA · Intention · Craft · Ease ·
How It Started

A cat destroyed a $140 polo.
That was the idea.

My cat Alfie went through a “premium” brand’s polyester polo like it wasn’t there. That alone would have been annoying. What stopped me was what happened next:

The collar curled after two washes.

The fabric lost its structure inside a season.

The shirt looked old before it was worn out.

A polo built that thin is built to fail. I built Alfie around the opposite: 180 GSM USA-grown Supima cotton, sewn in Los Angeles to construction standards you can feel when you pick it up.

Get the 50-wash results before anyone else.

Founding members get wear test results, factory updates, and first access at launch.

The Fabric
180 GSM Supima Cotton

Most apparel is judged on day one.
We judge ours on wash fifty.

Alfie is built from USA-grown Supima cotton: extra-long staple fiber, enzyme-washed finish, tight yarn count. That is where real drape, shape retention, and color depth come from. Not the price tag.

Cut and sewn in Los Angeles. Built to hold its shape at wash fifty the same way it held it on day one.

Wear testing currently in progress

The Timeless - Ribbed Knit, Forest Green
Now Previewing

The Collection

Built to a $135 standard. Alfie launches from $98.

Men's / Timeless Polo

The Timeless - Ribbed Knit, Cream
Design Preview

The Timeless - Ribbed Knit

Cream

$118
The Timeless - Ribbed Knit, Forest Green
Design Preview

The Timeless - Ribbed Knit

Forest Green

$118
The Timeless - Ribbed Knit, Navy
Design Preview

The Timeless - Ribbed Knit

Navy

$118

Men's / Classic Polo

The Classic - Piqué, Black
Design Preview

The Classic - Piqué

Black

$98
The Classic - Piqué, Navy
Design Preview

The Classic - Piqué

Navy

$98

Women's / Classic Polo

The Classic - Piqué, Black
Design Preview

The Classic - Piqué

Black

$98
The Classic - Piqué, Navy
Design Preview

The Classic - Piqué

Navy

$98
What We Stand For

The Standard

I

Intention

Every detail has a reason. The contrast collar tipping. The 180 GSM weight. The placement of the embroidered mark. Nothing is there because it was easy to add.

II

Craft

Made in Los Angeles. We name the factory. We show the production floor. The work is visible because we are proud of it.

III

Ease

The game is better when it moves with you. Alfie is built for the golfer who found the game on their own terms and wears it the same way.

Founding Members Only

Become a
Founding Member.

The first production run is limited to 75 units per style. Founding members get in first, at founding prices, with a direct line to how the brand gets built.

  • Founder pricing on the first release, below retail
  • First access before the public launch opens
  • Wear test results delivered to Founders first
  • Factory visits and production updates as we build
  • First look at Collection 2 before public announcement

The 50-wash promise.

We run every polo through 50 wash cycles before we call it done. Collar integrity, color retention, fabric recovery: all of it documented. Founding members get the results before anyone else.

Join the Founders Club

Launch quantities are intentionally limited to 75 units per style.